Why Does The Bracelet Of 100 Good Deeds Demand Anonymity?

By: Liz Furl

To be doing good deeds is mans most glorious task Sophocles

On my left wrist, looped three times and fastened with a loop and button embossed with “1GD,” is a bracelet of 100 beads, each representing one anonymous good deed. On the bracelet is a moveable ring meant to mark your progress—for each completed deed, you move the ring one space until you’ve run out of bracelet; then you turn around, and work backwards—anonymously helping people one bead at a time.

The best way to find yourself is to lose yourself in the service of others Gandhi

My ring is on the third bead, representing my meager three deeds. When you receive your bracelet, along with a hand-signed note from the woman who made it, you are informed that simply making the purchase is Deed 1. You spend your $30 (or, if you’re wealthy and so inclined, your $475 for a bracelet of 100 amethyst beads), you receive a piece of jewelry, and help a woman in need of income from a decent job. A head start if you will—that was Deed 1.

The second was a folded note left in my favorite coffee shop, tucked underneath the corner of a lamp. It read You! Yes, you! on the outside, and on the inside it told the reader that they were special and loved. I don’t know if it was ever read, and if so by who, but that was Deed 2.

Deed 3 was buying blueberry scones for the office and placing them in the break room unnoticed. I have complicated feelings about this deed, as I ate several of the scones myself, but I didn’t eat them all, so I moved the ring accordingly.

The charity that hastens to proclaim its good deeds, ceases to be charity, and is only pride and ostentation William Hutton

That was weeks ago, and I haven’t done another deed since. Not because I haven’t wanted to, but because I’m flummoxed by the anonymity portion of the agreement. I want to help people—I give money to the homeless, I research the charities I give to so I know they’re legitimate, I try to help the people I know when they’re in need—but the anonymity aspect makes it harder to help.

And what is anonymity?

Is it facelessness? Does it require a mask and a cape? Is it namelessness? As long as I’m a stranger to the person I help, can I shift the ring one bead along the line?

Does that count as playing by the rules of the game? It did begin as a game—Thomas Morgan made it up with his daughter. 100 Good Deeds, each of them anonymous, something for himself and his daughter, now a part of this bracelet I wear.

If you wish others to know about your good deeds, they are not truly good deeds Master Hsuan Hua

What does anonymity give that being personable cannot? It removes the ego of the deed-doer, but then again, the deed can always be related to others, and even if not, it can be enjoyed privately—even shudderingly smugly. There is no such thing as removing the ego, it seems. If you do something good for others, you can expect good feelings to return to you.

So, then—why remain anonymous?

Is it not a good deed in itself to become familiar with someone after having done him or her some sort of favor? To develop some sort of rapport, exchange names, become friendly? This is one point upon which me and the bracelet do not necessarily agree—but I will abide by the rules of anonymity, whatever that may be.




(of a person) not identified by name; of unknown name

Well, that’s settled.

We are not saved by good deeds; we are saved for good deeds Dillon Burroughs

The reason why I bought the bracelet, though, was to help women in need. Each bracelet is made by a woman in an economically trying country, city, or neighborhood, and provides them with a safe and potentially meaningful way to bring income.

There are 19 women in Kampala, Uganda; 24 women in Johannesburg, South Africa; 41 women in Lusaka, Zambia; 21 women in Kigali, Rwanda; nine women in Port-Au-Prince, Haiti; 20 women in Bali, Indonesia; 23 women in Pune, India; and seven men and women in Harlem, NY.

I was surprised by Harlem, especially since it seems to be becoming the new Brooklyn, but I reserve judgment, especially since that leaves 157 women (out of millions) in developing countries whose efforts are being rewarded by the purchases of white girls with good intentions. But is it enough to make a difference?

There is the parable of the boy throwing starfish into the ocean so they wouldn’t die as the tide went back out. A man walking the beach came across the boy, and asked him what he was doing, told him he couldn’t possibly save them all, couldn’t possibly make a difference. The boy threw another starfish into the waves, turned to the man and said:

“It made a difference to that one.”

Big words seldom accompany good deeds Charlotte Whitten

And how much of a difference does it make in the lives of those who have purchased the bracelet? How many men and women actually do their 100 good deeds?

I was inspired to purchase mine after seeing a friend showcase hers proudly on Twitter. Through her, I learned that the proceeds went toward improving the lives of vulnerable women in developing areas, that making these bracelets was a way of empowering these women, of helping them to avoid more unsavory (I assume) career choices.

She has done four deeds, beating my three by only one. That’s the only metric I have to judge by, and any scientist would say that a sample size of two isn’t acceptable. Then again, there are so many celebrity endorsers of these bracelets (Naomi Watts, Susan Sarandon, Mila Kunis, Rosie O’Donnell, Katie Holmes, Cyndi Lauper, Keb Mo) who are in better positions to do anonymous good deeds, at least financially, so perhaps it evens out. Unless these bracelets were purchased by or promoted by a publicist, and it sits on the wrist of one famous person or another as a nice bit of PR rather than a commitment to a cause or philosophy. Or perhaps these celebrities truly care about “voting with their dollars” to inspire change in the lives of the bracelet makers, but they wear the jewelry without doing the deeds.

It’s impossible to know, really.

The smallest good deed is better than the grandest good intention  Duget

But it’s impossible to be ignorant of the self-promotion. I saw a picture of one of these bracelets on Twitter, and decided to buy one myself—does that not remove the anonymity of good deeds? Does that not remove the ego?

My friend is a selfless, good-hearted person who bought the bracelet to support a good cause, and to remind herself to do good for others, of this I am sure. Without that photograph, I never would have purchased my own bracelet, never would have spent my money on bettering the life of an African woman in need of the money and employment. But can someone post such a picture, indeed, write an article such as this, without being self-congratulatory?

I’m certainly not patting myself on the back with every word, smugly typing a record of my three accomplishments, one of which is simply spending money on an accessory, but I can nearly guarantee that some will see it that way.

When Alicia Keys promoted the 100 Good Deeds project, there was a spread in Women’s Health Magazine, prompting thousands of sales, I’m sure. But of course that affects her image in the public eye—she’s now a philanthropist as well as a jewelry-owner.

The same can be said of Susan Saradon, who is quoted in Elle: “It is just something you can look back at and see how far you’ve come in terms of your soul.” Without diving into the meaning behind the word “just,” as if these bracelets are only yardsticks for moral accomplishment, there is the matter of soul—what can be more personal, more attached to the ego, than the soul?

Thinking good thoughts is not enough, doing good deeds is not enough, seeing others follow your good example is enough  Douglass Horton

I’m not a psychologist, so I won’t try to surmise why anonymous good deeds are better than those carried out amongst friends, family, or acquaintances. I’m not a statistician, so I won’t hunt down every buyer to see how many deeds are carried out, and I’m not part of this non-profit, so I don’t know why more women aren’t making bracelets in these vulnerable areas.

I am just one person who spent $30 on one bracelet and committed to doing 100 good deeds in return. This morning, I completed my fourth. My neighbor has been away, and her copies of the NY Times have been piling up in the lobby of our apartment building, so I took them upstairs and stacked them nicely by her door. No one saw me; no one will ever know who delivered her papers—only me, and now you.



About Liz 

unnamedLiz Furl is the co-founder and co-host of the LadyBits podcast on the 5by5 network and the founder and editor-in-chief of Real Talk. Both are geared toward twenty-something life shown in its rawest, realest light. Recently, she has also made forays into freelancing, and has published pieces with xoJane, The Daily Muse, Twenty-Something Living, and Pink and Black Magazine. She’s a recovering workaholic who has eschewed a 12-step program in favor of 24/7 support from her amazing husband and two ridiculous cats. You can find her on Twitter @LizFurl if you like irreverent musings, rants about minutia, and/or sincere appreciation for others, or on LizFurl.com.

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