Are you bored with your OPI or China Glaze nail polishes? Looking for colors that not only pop, but are inspired by the red carpet? Check out the Chicago-based line, Pear Nova, founded by Rachel James. After graduating from the International Academy of Design & Technology in 2012, James found business inspiration in the streets of Chicago, aligning herself with the city’s up-and-coming artists, musicians, and like-minded creatives. Wanting to further improve her craft, James traveled to Paris and attended Cosmetagora, an annual trade show featuring prominent cosmetics companies from around the globe.
LSD at Three is a rich shade of plum that seems more apt for the fall.
Both polishes had a smooth application and considerable color retention. The formula isn’t thin or watery and I didn’t need excessive coats to achieve full coverage. The names of the colors are spunky and clever, matching the vibrancy of their respective swatches.
I was able to speak to founder and CEO Rachel James via e-mail about the creative process and what’s next for Pear Nova.
Vanessa Willoughby: What is the hardest part about the creative process? How do you stay inspired without burning out?
Rachel James: The hardest part is probably being set on a color because it’s what I’m feeling for a collection but having to tweak it so it isn’t something that we have all seen before. I stay inspired by not only drawing inspiration from the runway but from many other avenues such as art, music, film, architecture and travel. There’s inspiration all around us so I don’t think there will ever be a burnout point.
VW: Do you have a particular set of runway and/or high fashion designers that continuously appeal to your sense of style?
RJ: I do have a few designers who always catch my eye and inspire me to create, Olivier Rousteing from Balmain Paris being at the top of the list.
VW: What is the importance of 3 Free nail polishes?
RJ: 3 Free nail polish ensures that the three big toxic chemicals aren’t being put into our polish and onto your fingers. It’s important to not only make a beautiful product, but to keep in mind health and safety. We are moving to make all of our new polish 5 free and even 7 free.
VW: What made you decide to go into this sector of the beauty industry? Why nail polish?
RJ: I’ve always been a nail polish freak since I can remember. After going to beauty & fashion school, nails just seemed to be the perfect mix.
VW: How many new colors or collections do you typically develop per year?
RJ: We try for a new collection every season.
VW: How large is your team?
RJ: There are three of us working for Pear Nova. I am the CEO & take on the role of creative director and we have an Operations Manager and a Financial Manager/assistant. We all mesh our jobs and responsibilities together and get our hands dirty where need be so our job titles may change daily.
VW: If you weren’t a business owner, what do you think you’d be doing instead?
RJ: Possibly working in merchandising or as a colorist for beauty products or accessories.
VW: What is the future for Pear Nova? Where do you see yourself and the company in five years?
RJ: I see Pear Nova on the runway in Paris, in the kits of every celeb manicurist and on nails on the cover of Vogue Italia. I want to push the limits for an indie nail lacquer company.